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Twitter Has Lost 50 Of Its Top 100 Advertisers Since Elon Musk Took Over, Report Says

Photo Caption: Half of Twitter&apos;s top 100 advertisers appear to no longer be advertising on the website. (Headquarters of <a href="https://commons.wikimedia.org/wiki/Twitter">Twitter</a><a href="https://commons.wikimedia.org/w/index.php?title=User:Christinatt&action=edit&redlink=1">Christinatt (photo by Troy Holden)</a><a href="https://creativecommons.org/licenses/by-sa/3.0">Creative Commons Attribution-Share Alike 3.0</a>)
<p>Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A report from&nbsp;<a href="https://www.mediamatters.org/elon-musk/less-month-elon-musk-has-driven-away-half-twitters-top-100-advertisers" _mce_href="https://www.mediamatters.org/elon-musk/less-month-elon-musk-has-driven-away-half-twitters-top-100-advertisers">Media Matters for America</a>&nbsp;states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022.</p> <p>Seven additional advertisers have slowed their advertising to almost nothing, according to the report, which was published on Tuesday. These companies have paid Twitter more than $255 million since 2020.</p> <p>Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck &amp; Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so. The others ceased advertising on the platform for a "significant period of time following direct outreach, controversies, and warnings from media buyers."</p> <p>The report wrote that even with these hits to advertising revenue, Twitter CEO Elon Musk has "continued his rash of brand unsafe actions — including amplifying conspiracy theories, unilaterally reinstating banned accounts such as that of former President Donald Trump, courting and engaging with far-right accounts, and instituting a haphazard verification scheme that allowed extremists and scammers to purchase a blue check."</p> <p><br></p>
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