Meta, the parent company of Facebook and Instagram, illegally required users to agree to personalized and targeted ads and was fined $414 million for violating European Union rules, Ireland’s Data Protection Commission (DPC) said Wednesday.

The big picture: Meta will pay about $223 million for violating privacy rules on Facebook and about $191 million for its practices on Instagram, the regulator said.

Driving the news: The ruling came after a pair of 2018 complaints alleged Meta, formerly called Facebook, did not properly comply with the General Data Protection Regulation (GDPR) rules.